VISUAL IDENTITY
Identity design is about balance—staying true to a brand’s foundation while exploring fresh, creative ways to express it. I enjoy working within brand guidelines while pushing them thoughtfully, and exploring how design can shape spaces and strengthen recognition across mediums.
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My work in this area has included vinyl installations, logo design, murals, and digital and printed promotional materials for Ohio University Culinary Services.
Boyd Market Café Vinyl Installations
2025 | Ohio University Culinary Services
As an intern for Ohio University Culinary Services Marketing and Design team, I was asked to create new vinyl stickers for the Fresh Baked Goods and Fresh Take produce display cases, maintaining Ohio University branding while adding elements that would draw shopper interest.
Nelson Court on South Green Logo
2023 | Ohio University Culinary Services
As a part of a larger rebranding project for Ohio University Culinary Services campus venues, I redesigned the logo for Nelson Court on South Green. The concept for this logo draws on Ohio University colors and typography, incorporating the silhouette of the Nelson Court building.
The District on West Green Vinyl Mural
2023 | Ohio University Culinary Services
This mural, installed at the District on West Green Dining Hall, aims to highlight Ohio University Culinary Services' value in providing students with fresh, nutritious food. The artwork was designed using Generative AI tools and curated in Adobe Illustrator.
Campus Cafés Drink of the Month Promotional Materials
2024 | Ohio University Culinary Services
This project for Ohio University's campus cafés' 2024 fall semester monthly beverage deals involved designing materials that could be rescaled for a variety of digital and print displays, including social media posts, TV slideshows, digital menu banners, and printed posters. Illustrations were initially created using Generative AI tools, and the overall graphic was drafted in Adobe Illustrator.
Ohio University Culinary Services Quadri-fold Promotional Poster
2023 | Ohio University Culinary Services
These posters provide an overview of all that Ohio University Culinary Services offers students on campus, highlighting campus cafés, dining halls, and other food venues. In collaboration with other students on the Marketing and Design team, I led the project and oversaw the design.